Email marketing strategy and tips for successful campaigns





What is email marketing?

Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story.



Does email marketing work?

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.


Still, people receive more and more emails all the time, and it can be challenging to stand out in full inboxes. That’s why investing in our email marketing services will give you the tools you need to develop effective email marketing campaigns that will convert!



How do I get an email list?


To build an email list:

  • Create a signup form on your website. When people come to your website for the first time and like what they see, they’ll want a way to stay in the know about your brand. Create a form for newsletter signups and install a pop-up to collect customer data from your visitors.

  • Use a good old-fashioned signup sheet. Whether it’s at your brick and mortar store, or an event that you’re hosting or attending, when you’re surrounded by people who are into what you do, provide a place for them to sign up and learn more.

  • Drive signups through social media. If you don’t have a substantial email list (or you’d just like to see it grow), but you’ve got an engaged social media following, tap into that resource. Share your signup form on your social channels.


I'm ready for email marketing, but which platform should I use?


There are a lot of email marketing platforms, the best way to pick the right one for your business is to see first if it can integrate with your website, the pricing plans are in your budget, and if the platform interface is user friendly.