How to create a website that converts

Updated: Feb 25


When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates. If your homepage doesn't showcase your products and your service, your potential lead will be more likely to not convert into a paid lead.


I’ve helped tons of businesses revamp and design their websites. I’m going to share some of the top elements of a homepage you need to focus on.


If you follow these tips, your homepage will turn into a conversion machine. Here’s how you do it.


Product Photography by Lucia Creates

Tip #1 - Use Quality Images

Images can definitely help boost your conversion rates.

Websites without images seem plain, boring, and somewhat unprofessional. But that doesn’t mean you need to go crazy and put as many images as possible on your homepage. If you don't have professional images you can select high-quality stock images from the stock photos websites.




Tip #2 - Make sure your call to action is clear

People visiting your website won’t spend much time looking for the button that puts money in your pocket. If it’s not obvious, they’ll move on.

That’s why simplicity, is so important. If you have few distractions on your website, the visitor’s eye will go straight toward your CTA.



Tip #3 - Optimize your website for mobile devices


It’s awesome that your site works well on a desktop, but that’s not enough if you want the highest conversion rates possible. Your homepage needs to be optimized for smartphones and tablets.


If your site takes too long to load, users will abandon the page.


Obviously, this will crush your conversion rates. Half of the Internet users expect your mobile website to load in less than two seconds.


Mobile optimization is important for all websites in every industry. However, it’s even more important for eCommerce stores.